Ting Marketing · How it works
AI does the work. Ting professionals direct and check it.
Ting Marketing is an AI marketing platform with a marketing team behind it. It plans, runs and measures your campaigns across digital channels and traditional media — TV, radio, press, outdoor, events, direct mail and leaflets — in one place.
How it works
From a short brief to a campaign that runs itself — with people checking it.
- Step 1
Tell us the goal
What you're promoting, who for, the budget, the dates and the markets. A Ting marketer helps you shape the brief — the offer, the positioning and a realistic budget.
- Step 2
Ting AI builds the campaign
In minutes it sets up the channel mix across digital and traditional media, splits the budget, suggests audiences, gives every placement its own way to be measured, and writes a schedule and first drafts of the ads, scripts, posters and emails.
- Step 3
A Ting professional reviews it with you
We check the plan against what we know about your business, finish the creative, check claims and offers against advertising rules, and agree Autopilot's guardrails. Nothing is booked or spent until you approve it.
- Step 4
We launch it — online and offline
Your Google Ads and Meta accounts are connected and your website tracking goes in. Ting books the TV, radio, press, outdoor, events, direct mail and leaflets, and gets broadcast scripts cleared.
- Step 5
Ting AI runs it, every hour
Results sync automatically. Autopilot pauses what doesn't convert, adjusts bids and budgets and calls creative tests. Journeys follow up with people who visit, abandon a cart or go quiet. Unusual days are flagged straight away.
- Step 6
We review it together, monthly
Your Ting marketer goes through what worked, what to stop and what to test next — against your revenue in Ting Accounting — and checks every affiliate and creator claim before commission is paid.
Who does what
The speed of AI, the judgement of people.
Ting AI does
- Builds campaigns from a brief: channels, budget split, audiences, tracking, schedule
- Drafts ad copy, social posts, emails, TV and radio scripts, posters and leaflets
- Syncs results from Google Ads and Meta every hour
- Pauses weak ads, adjusts bids and budgets, calls A/B winners — within your guardrails
- Runs customer journeys: emails, retargeting audiences, team alerts
- Spots unusual days and week-on-week trends
- Reconciles GA4 with affiliate networks and creator platforms
Ting professionals do
- Shape the strategy, offer and budget with you
- Set up accounts, tracking, journeys and guardrails
- Plan, negotiate and book traditional media; get TV and radio cleared
- Finish the creative with Ting Creative Studio
- Check claims, prices and #ad labels against advertising rules
- Brief creators; query duplicate or phantom affiliate claims
- Handle anything Autopilot marks “needs a person”, and review results with you monthly
You decide
- The goal, the budget and the markets
- Whether Autopilot suggests changes or makes them, and its limits
- Whether it may change your ad accounts at all
- Which content is approved before anything is published
- Which journeys are switched on
Digital and traditional
Broad-reach media, measured as fairly as clicks.
Search, social, display, video, email, affiliates and creators sit in the same plan as TV, radio, newspapers, magazines, billboards, transit, cinema, events, direct mail and leaflets. Online results come from tagged links and the ad platforms. Offline, every placement gets its own response route, so the sales it brings come back to it — and you can compare a radio burst with a search campaign on the same terms.
- RadioA web address just for radio, e.g. yourbrand.com/radio
- Newspapers & magazinesA QR code and promo code printed only in that ad
- Billboards & transitA QR code linking to a page tagged for that site
- Direct mail & leafletsA promo code unique to that mailing or drop
- TVA dedicated web address and a tracked phone number
- EventsA QR code on the stand for sign-ups
You stay in control
Automatic, never unchecked.
Guardrails on every campaign
A target cost per result and a maximum change per step. Autopilot never takes a campaign over budget and never moves a budget or bid more than half in one go.
Your accounts, your permission
Autopilot only changes your Google Ads or Meta account if you tick “Let Autopilot change campaigns in this account”. Without it, results still sync and changes wait for a person.
Booked media is never changed automatically
TV, radio, press and outdoor are paid for once booked, so Ting AI only recommends — a person decides.
Every change on the record
What changed, why, who or what made it, and whether it reached the ad platform — kept in a log you can read any time.
Advertising rules checked
Drafts are checked for unlabelled paid posts, claims that need evidence, missing unsubscribe links and more — then a Ting professional signs off.
Your data stays yours
Emails only go to people who agreed to hear from you, with one-click unsubscribe. Ad audiences only receive hashed emails of consented contacts. Ting AI runs on a paid service that doesn't train on your data.
Packages
Start with the platform. Add the people you need.
Setup and managed packages are a setup fee then a monthly fee; media buying, creators and creative are quoted per campaign. Media spend is paid separately, at cost. Every package is quoted before work starts.
Marketing Setup
CoreConnect your Google Ads and Meta accounts, add the tracking code to your website, bring in GA4 and affiliate history, agree Autopilot's guardrails, write and approve your first journey emails, and review your first AI-built campaign with you.
Who it helps: Businesses starting on the Ting Marketing platform.
Ask about Marketing SetupManaged Marketing
CoreA Ting marketer runs the platform for you: approves or adjusts Autopilot's suggestions, makes the changes marked “needs a person”, refreshes journeys and content, and meets you monthly to go through results against your revenue in Ting Accounting and Ting BI.
Who it helps: Businesses that want their marketing run for them, with a named person accountable.
Ask about Managed MarketingTraditional Media Buying
Add-onPlan, negotiate and book TV, radio, press, magazines, outdoor, transit, cinema, events, direct mail and leaflets; give every placement its own promo code, QR code or tracked number; take TV and radio scripts through Clearcast and Radiocentre; enter the results so they sit beside your digital channels.
Who it helps: Businesses adding broad-reach offline media to their mix.
Ask about Traditional Media BuyingCreator & Affiliate Management
Add-onFind and brief creators, agree fees and contracts, and check every post is labelled “#ad” before it goes live. Set up affiliate networks and commission terms, reconcile claims against GA4 every month, and query duplicate or phantom claims with the networks.
Who it helps: Businesses using influencers or affiliate partners.
Ask about Creator & Affiliate ManagementCreative Production
Add-onTurn Ting AI's first drafts into finished ads, video, design and photography with Ting Creative Studio, and check claims and offers against UK advertising rules before anything is published.
Who it helps: Businesses that need finished creative, not just copy.
Ask about Creative ProductionMarket Entry Campaign
Add-onA launch campaign for a new country with Ting Market Expansion: local audiences, channels and media owners, local advertising rules, and benchmarks for that market.
Who it helps: Businesses launching in the UK, Europe or Asia.
Ask about Market Entry CampaignSee it working, no sign-up needed.
The demo runs the real platform on a sample coffee brand launching in London: build a campaign with Ting AI, approve an Autopilot change, switch on a journey and see which affiliate claims aren't owed.