Industry demo · Cross-border e-commerce
Selling across borders, with numbers you can trust.
Online brands moving goods between Asia, the UK and Europe get the usual books and tax, plus the reports that matter when you sell on marketplaces: payouts, landed cost, VAT and duty, stock and cash in several currencies.
Example company: Kirana Home Ltd
A UK company owned by a Malaysian homeware brand, selling on Amazon UK, TikTok Shop and its own online store. Stock made in Malaysia and shipped to a UK warehouse, with customers in the UK and the EU.
Every channel in one set of books
Amazon, TikTok Shop and your own store, with each payout split into sales, fees and refunds and matched to the bank. Any payout that doesn't add up is flagged with the reason.
| Channel | Sales | Fees | Refunds | Expected | Paid out |
|---|---|---|---|---|---|
| Own online storeUK customers | £18,400 | −£520 | −£610 | £17,270 | £17,270 |
| Amazon UKUK customersReserve held back by Amazon until next payout | £31,200 | −£6,240 | −£1,480 | £23,480 | £22,994−£486 |
| TikTok Shop UKUK customers | £9,800 | −£880 | −£540 | £8,380 | £8,380 |
| Own online store (EU customers)EU customers | £6,100 | −£190 | −£220 | £5,690 | £5,690 |
| Total | £65,500 | −£7,830 | −£2,850 | ||
Each payout is split into sales, fees and refunds in the books, so marketplace fees are never hidden inside a net figure.
Know your real margin on every product
Factory cost, freight, import duty and marketplace fees added up per unit, so you can see which products actually make money before you reorder them.
| Product | Price | Factory + freight | Duty | Fees | Profit | Margin |
|---|---|---|---|---|---|---|
| Rattan storage basket620 sold · landed £8.42 | £24.00 | £8.10 | £0.32 | £4.80 | £10.78 | 44.9% |
| Batik cushion cover840 sold · landed £4.48 | £18.00 | £4.00 | £0.48 | £3.60 | £9.92 | 55.1% |
| Teak serving board310 sold · landed £12.90 | £32.00 | £12.90 | £0.00 | £6.40 | £12.70 | 39.7% |
| Ceramic tea set140 sold · landed £25.76 | £45.00 | £24.30 | £1.46 | £9.00 | £10.24 | 22.8% |
The tea set has the highest price, but freight on heavy, fragile parcels leaves it well below the 25% margin target. Duty rates shown are sample figures.
VAT and duty handled across borders
UK VAT returns with postponed import VAT, marketplace fees and refunds checked, and EU parcel sales declared through IOSS. A Ting tax professional reviews every return before it goes in.
- VAT on UK sales (after refunds)Box 1
- £11,354.00
- Import VAT postponed on £21,500 of goodsBox 1
- £4,300.00
- Import VAT reclaimed (same return)Box 4
- −£4,300.00
- VAT on marketplace and payment feesBox 4
- −£1,528.00
- VAT on other UK costsBox 4
- −£940.00
- VAT to pay (Box 1 £15,654.00 − Box 4 £6,768.00)
- £8,886.00
- Ireland · £2,300 at 23%£529.00
- Germany · £2,100 at 19%£399.00
- France · £1,700 at 20%£340.00
- EU VAT due£1,268.00
Reorder before you run out
Stock left against weekly sales and the shipping time from Asia, so you reorder in time and don't tie cash up in slow sellers.
Rattan storage basket
1,240 units · 8.0 weeks left · 8 weeks to arrive
£10,441Reorder nowBatik cushion cover
3,900 units · 18.6 weeks left · 8 weeks to arrive
£17,472HealthyTeak serving board
520 units · 6.7 weeks left · 8 weeks to arrive
£6,708Reorder nowCeramic tea set
1,100 units · 31.4 weeks left · 10 weeks to arrive
£28,336Slow moving
Reorder when stock left is less than the shipping time plus 2 weeks of buffer.
Cash in every currency, in one view
Sales come in as GBP and EUR, suppliers are paid in MYR. See it all together, with warnings before a supplier payment is short.
- UK business accountGBP 48,200£48,200
- EUR account (EU sales)EUR 7,400 at 1.17 per £1 (sample rate)£6,325
- MYR account (suppliers)MYR 62,000 at 5.9 per £1 (sample rate)£10,508
- Total in GBP£65,033
Factory in Penang is owed MYR 96,000 in 14 days. Top up MYR 34,000 from GBP before then.
Sample data only. Whether you or a marketplace accounts for VAT depends on where your business is established and where the goods are when sold. Ting checks this for your business before your first return.
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