Industry demo · Tech & SaaS startups
The numbers a tech startup needs to grow and raise.
Software and SaaS startups get the usual books and tax, plus the reports investors ask for: MRR growth, annual plans handled properly, the cap table, SEIS and EIS, and how each hire changes your runway.
Example company: Fernleaf Software Ltd
A UK SaaS startup selling staff scheduling software to restaurants and hotels in the UK, Singapore and Malaysia. Developers in Vietnam, monthly and annual plans, raising its first EIS round.
See exactly how your MRR grew
New customers, upgrades, downgrades and churn, worked out from your invoices every month, so the growth story you tell investors matches your books.
- MRR at start of month
- £38,000
- New customers9 new customers, 3 in Singapore
- +£4,200
- ExpansionCustomers adding sites or users
- +£1,600
- Downgrades2 customers moved to a smaller plan
- −£700
- Churn3 customers left
- −£1,100
- MRR at end of month
- £42,000
Net new MRR £4,000. Revenue churn 2.9% this month, worked out from your invoices rather than a spreadsheet.
Annual plans counted the right way
When a customer pays for a year upfront, the cash is in the bank today but the revenue is earned over twelve months. TingCloud spreads it automatically and shows what is still to earn.
| Customer | Billed this month | Revenue this month | Still to earn |
|---|---|---|---|
| Harbour Hotels GroupUK · £24,000 a year · month 4 of 12 | — | £2,000 | £16,000 |
| Northgate PubsUK · £18,000 a year · month 7 of 12 | — | £1,500 | £7,500 |
| Lumi RestaurantsSingapore · £12,000 a year · month 1 of 12 | £12,000 | £1,000 | £11,000 |
| Kedai Kopi GroupMalaysia · £9,600 a year · month 10 of 12 | — | £800 | £1,600 |
| Total | £12,000 | £5,300 | £36,100 |
£12,000 arrived from Lumi Restaurants this month, but only a twelfth of it counts as revenue now. The rest is released month by month, so your profit isn't overstated.
Your cap table, always up to date
Founders, investors and the share option pool in one place, updated with every round and option grant, and ready for your next investor.
- 45.0%
Founder (CEO)
4,500,000 · Ordinary shares
- 35.0%
Founder (CTO)
3,500,000 · Ordinary shares
- 10.0%
Angel investors (6)
1,000,000 · SEIS round
- 10.0%
EMI option pool
1,000,000 · 600,000 granted to 5 staff
600,000 options granted, 400,000 left in the pool for the next hires. New rounds and option grants update the table automatically.
SEIS and EIS without the scramble
Advance assurance, share filings and compliance statements tracked as a checklist, so investors get their tax relief on time.
- Done
SEIS advance assurance
Approved by HMRC before the round
- Done
Share allotment filed at Companies House
Filed within a month of issuing shares
- Ready
SEIS compliance statement
73% of SEIS money spent, so investors can get their certificates
- In progress
EIS advance assurance
Business plan and forecasts with Ting CFO
- Not started
Investor due diligence file
Contracts, cap table, accounts and IP in one place
Sample limits shown. A Ting tax professional checks the current HMRC rules before anything is submitted.
Know what each hire does to your runway
Plan hires in the UK and abroad, with full employment costs per country, and see how long your cash lasts before you make the offer.
- Software engineer · Vietnam+£4,500/month
- Software engineer · Vietnam+£4,500/month
- Sales lead · UK+£7,500/month
Ting CFO tests each hire against your cash before you make the offer, and shows when the EIS round needs to close.
Want this for your business?
Create a free account and a Ting expert will set it up with your real numbers — or talk to us first.